Write Your Strategic Plan
an intensive application of the Write to the Top® process
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What outcomes can you expect?
This accelerated workshop takes teams through our reader-centered writing process as they plan and write a useable strategic plan that will serve as a framework for decisions, stimulate change, and help your organization stay focused on its goals. The process, also applicable to presentations and meetings, is the core of our Write to the Top training. You will learn how to
- use the Focus
Sheet™—a strategic tool for creating reader-focused communications
- generate content freely and productively—as a team or individually
- present content strategically and persuasively to motivate and achieve buy-in
- work effectively as a team on the plan—to yield the outcomes you want
- use our planning tools to coach others and to develop their skills.
The focus: creating a strategic plan that drives action
During the workshop, participants have used our reader-centered process to write these typical parts of an effective blueprint for the future:
- organizational assessment
- mission, vision, and value statements
- strengths, weaknesses, opportunities, and threats (SWOT)
- organizational goals and objectives
- performance measures for plan implementation
- workforce development programs—aligned with the overall plan.
We are happy to collaborate with your strategy consultants or internal team.
Who should attend?
Teams should participate for maximum benefit. Typical graduates
include
- strategic planning task forces—typically a cross-functional team
- sales, marketing, and service teams
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- executives who will lead the plan's implementation.
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To team leaders:
- Your time and support are key to the success of this intensive workshop. The process of committing concepts to words may cause you to reassess previous assumptions and may involve powerful, sometimes challenging, group work.
- After the workshop, consider engaging us to finalize the document—delegate the actual writing.
Blended learning: books and on-line tools
- Write to the Top®: Writing for Corporate Success (Random House) by Deborah Dumaine, founder of Better Communications®
- The Instant-Answer Guide to Business Writing (iUniverse), also by Deborah Dumaine
- Better Communications' workbook, with additional
exercises tailored to your needs
- Laminated job aid: The Six Steps to Reader-Centered Writing and the Focus
Sheet
- Reinforcement by E-mail™: 24 content-rich reminders e-mailed to your inbox after your workshop
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