Energize
Your E-mail®
a Write to the Top® workshop
» Click here for a printable PDF
What outcomes can you expect?
This workshop shows you how to apply our Three Steps to Energized E-mail™.
This process enables writers to reduce e-mail and information overload. You will
leave the workshop with proven tools for managing the quality, quantity, and
strategy of the e-mail messages you send. By applying our reader-centered writing process
to any e-mail document, you will
- get the action you want from your e-mail reader
- create e-mail documents your readers will read first—ahead of the competition's
- cut reading time by 50% for your busy readers—increasing their productivity.
The focus is on your e-mail writing skills
Write attention-getting
e-mails
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Choose informative subject lines
Persuade your readers to open your message
Design for visual impact |
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Influence your reader
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Analyze and plan for your readers in every e-mail
Adopt the "you" attitude
Choose the right words, content, and positive tone |
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Review e-mail etiquette
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Learn our E-mail Habits for Productivity
Streamline sentences for clarity—avoid gobbledygook
Consider whether e-mail is appropriate for your message |
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Write for results |
Edit for impact using checklists and quality tools
Write straightforward action steps and requests
Organize your ideas and recommendations strategically
Proofread accurately for correct grammar and punctuation |
Learn by doing
In this lively combination of discussions, group exercises, and individual activities, you will learn the benefits of focusing your messages to meet your readers' needs.
Who should attend?
All business professionals who communicate via e-mail will find the workshop valuable, no matter what their level of business experience.
Blended learning: books and on-line tools
- The Instant-Answer Guide to Business Writing (iUniverse), by Deborah Dumaine, founder of Better Communications®
- Better Communications' workbook
- Reinforcement by E-mail™: 24 content-rich reminders e-mailed to your inbox after your workshop
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