Bottom-Line
Thinking
a Write to the Top® workshop
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here for a printable PDF
What outcomes can you expect?
By applying our proven Seven Steps to Bottom-Line Thinking to any report, you will
- ask clients the questions that will uncover their true needs
- shorten the time needed to analyze problems by going down the right paths the first time
- make your case with logically structured arguments
- prepare convincing, reader-centered documents and presentations
- write 30% to 50% faster—increasing your productivity.
The focus: crafting winning solutions based on sound logic
In this high-level workshop, learners take a case study from
raw data to client presentation, using a concrete, repeatable
process:
- Define the problem and the question.
- Develop your hypotheses after gathering adequate data.
- Plan your analysis.
- Test and prove your hypotheses.
- Craft the bottom line.
- Defend your bottom line.
- Write the draft.
Comprehensive audience analysis helps writers design the most
effective structure for their arguments. The group sessions of
the workshop conclude with participants designing sample slides
for the hypothetical report or proposal to the client. On the
final day, each learner meets privately with the instructor for
25 minutes of tailored coaching. The workshop is designed for
groups of 12 and incorporates many team activities.
Who should attend?
- business consultants
- business strategists
- senior sales professionals
- change leaders
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- marketing analysts
- information technology advisers
- public relations executives
- proposal writers
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Some Bottom-Line Thinking tools
- Problem and Question (P&Q) Definition Worksheet
- Diagnostic framework
- Logic tree
- Multiple Readers' Focus Sheet™
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- Mutually exclusive/collectively exhaustive analysis
- Logical structure exercises
- Storyboard examples
- Bottom-Line Outline checklist
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